Studio for experimental storytelling.

Monthly Archives: June 2012

Product as Process Part 3: Video Sprint Features

Today is a big day for us. We’re finally going to send off our PIE application. These last several days have been a push to get clear about our process and the questions in the application have been a helpful tool for reflection. The very first question in the application asks: How are you telling [...]

Product as Process Part 2: The Video Sprint Prototype

In the first post in this mini-series, we talked about the influence of code sprints on our video production process. In order to apply our learnings from these experiences we had to synthesize a broad knowledge base which includes design thinking, traditional video and film production, and even musical composition and improvisation techniques. One critical [...]

Product as Process Part 1: Introducing the Video Sprint

It’s been less than 48 hours since our first blog post and we’re already feeling the slightly euphoric adrenalin rush of what it’s like when we are producing one of our video projects. Working in public under the scrutiny of our audience gives us a rush – we enjoy giving a good performance. It forces [...]