Studio for experimental storytelling.

A New Video Sprint: Introducing “Early Stage”

On October 5, 2012, we will join the 2012 class of Wieden + Kennedy’s Portland Incubator Experiment (PIE) in sharing our companies’ visions with investors, the media and the larger startup community at PIE Demo Day.

In a uniquely self-reflexive moment, Demo Day will also mark the public launch of our new process Video Sprint.

As participants in this year’s PIE class, we’ve had the chance to learn and grow alongside the other PIE companies. Our firsthand experience of the incubator has given us intimate access to the ups and downs of accelerating an early stage startup company. We’ve become embedded in the vibrant ecosystem of investors, entrepreneurs, developers, designers, mentors, advisors and community members which make up the Portland startup scene, and we’re excited to share the story.

At the same time that we’ve become insiders at PIE, we’ve remained aliens in Portland. We’ve fallen in love with this city over the last couple months. The friendly people, tasty food, bike-friendly streets, well-designed signage, and direct access to nature – these have all been a welcome contrast to the day-to-day we’re used to in Berlin. While we’re looking forward to returning home in a couple weeks, we’ll be leaving a little piece of ourselves behind in Portland.

Early Stage

Why is Portland an interesting place to create a startup? How can we understand entrepreneurs and software engineers to be a new creative class? What roles do story and performance play in the creation of an enterprise? Following the true story of a group of aspiring startups in the Portland Incubator Experiment (PIE), in the context of Portland’s creative and technology ecosystem, KS12 introduces Early Stage, a Video Sprint in collaboration with PIE which starts a conversation on these topics and invites your participation.

Participate on Quora

We are working with questions from our interview process on Quora. You are invited to join the process by providing answers for these questions. We will be incorporating answers to these and other questions into the Video Sprint. Here are the questions:

Why is Portland an interesting place to create a startup?
How can we understand entrepreneurs and software engineers to be a new creative class?
What roles do story and performance play in the creation of an enterprise?
What can startups learn from an advertising agency about storytelling?
What can startup culture teach us about creativity?
How do crazy ideas grow into real businesses?

Participate on Twitter

You can also participate by sharing your thoughts as the project progresses on Twitter using the hashtag #earlystage and make sure to follow @ks12 and @piepdx as the story continues. We’ll be blogging the project here: www.earlystage.videosprint.net.


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