We produced a five-minute-long trend research video for BOX 1824, a cutting-edge Brazilian trend research company in São Paulo. Collaborating on the writing and research aspects as well as audiovisual production, we edited together a variety of media assets to portray the emerging global youth cultural movement of Cosmopolitan Tribalism. Drawing inspiration from today’s pop music, fashion, art, music videos and commercials, the fast-paced video takes a look at how these cultural drivers are affecting brands and marketing.
Concept: BOX 1824
Directed and Edited by Gabriel Shalom
Produced by KS12